It is a major strategic move as The Brick and the Edmonton Eskimo Football Club announce a five-year field naming rights partnership.
The field at Commonwealth Stadium will now be named “The Brick Field at Commonwealth Stadium” during Eskimos games and team events.
Exact financial terms of the deal are not disclosed as per club policy, but it is the largest ever for the Edmonton Eskimos.
“This is the largest corporate partnership that we have ever formed in our long and proud history,” says Len Rhodes, President & CEO of the Edmonton Eskimos.
“With The Brick’s corporate head office located here in Edmonton, this makes us especially proud. The Brick’s commitment to families and the overall community is always apparent and it led to this wonderful relationship. This historic partnership allows us to make a major stride in catering to programs that appeal to parents and their children.”
The landmark partnership includes a major upgrade to the game-day experience for families.
The new Brickley’s Knothole Corner family area in and around Gate 2 will include interactive children’s games, stroller check, face painters, an information booth, a dedicated family merchandise store, family friendly inflatable games and game-specific entertainment during all Eskimos home games.
“As an Edmonton based company, we are extremely proud of today’s announcement. We continue to grow our relationship with the Edmonton Eskimos and our role in our home community. Brick Field and Brickley’s Knothole Corner will bring a new, exciting family focused experience to Edmonton Eskimo games and events,” says Head of Brand, Advertising, Marketing and Digital for the Brick Group Sheldon Pietrzykowski.
The new Brickley’s Clubhouse indoor suite on the west concourse will exclusively host families from the Stollery Children’s Hospital and community at every game during the Eskimos regular season and playoffs.
The Edmonton Eskimos will host the Saskatchewan Roughriders on The Brick Field at Commonwealth Stadium this Saturday, June 18 to close pre-season action. Kickoff is 2 p.m.