The GREY CUP continues to be one of the biggest celebrations and television events in Canada, with last night’s 101st GREY CUP attracting an average audience of 4.5 million viewers on TSN. This ranks as the most-watched sports program of the broadcast year and the fourth most-watched GREY CUP on record, according to preliminary overnight data from BBM Canada. Overall, more than 11.5 million viewers, or approximately one in three Canadians, watched some part of the 2013 CFL championship on TSN and in French on RDS.
The 101st GREY CUP saw the Saskatchewan Roughriders defeat the Hamilton Tiger-Cats 45-23 in front of a sea of green-clad Rider fans at Mosaic Stadium in Regina. Audience levels for the 101st GREY CUP peaked late in the second quarter, as 5.5 million viewers watched the Roughriders take a convincing 25-point lead over the Tiger-Cats.
The stunt-filled performance by Canadian multi-platinum pop group Hedley during the SiriusXM Grey Cup Half-Time Show attracted an average audience of 4.2 million viewers.
An average audience of 2 million viewers stayed to watch TSN’s extensive post-game coverage.