From the Edmonton Sun:
In November of 2010, the greatest event in Canadian sports will return to the city that, for a hundred years, has defined Canadian football at its best.
The 2010 Grey Cup game will be the focal point of a four-day festival of family fun and a "something for everyone" celebration of a century of football in Edmonton.
The 2010 Grey Cup Festival Committee has unveiled the visual identity for the four-day festival, Nov. 25-28, 2010. The four-day festival including the Grey Cup Parade, the Grey Cup Dinner and all other events of the festival will be themed "Hot to Huddle."
A huddle is when a team gathers together to strategize, motivate or to celebrate. The "Hot to Huddle" identity describes the energy and enthusiasm sports fans show for the game and the events and party surrounding the game itself.
"Hot to Huddle" is all kinds of people getting together. Anyone can play. It opens the door to all sorts of places and ways to huddle.
Executive Director of the Grey Cup 2010 Festival Duane Vienneau said, "The theme is tailor-made for use by retailers, hoteliers and others eager to support and be part of the effort.
"It's also a reminder that while it's cold outside, there is nothing like a warm welcome and a fun time to take away the chill of cold November days."
Get set for the exciting 2010 Grey Cup Parade, the awesome Festival Fun Zone, the celebrity-filled Grey Cup Dinner and the 98th Grey Cup Game spectacular!
Hosting the Grey Cup in 2010 is the ultimate way to mark 100 years of football in Edmonton. A ticket pre-sale to season ticket holders was launched on Monday. Grey Cup tickets will go on sale to the public in the spring of 2010.